How Successful Coaches Attract 1000 Potential Clients

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This is an in-depth, step-by-step guide for business coaches who want to grow an email list of 1000+ potential clients.

Growing and nurturing an email list of 1000 potential clients will have a dramatic effect on your revenue, your profits and allow your work to have a direct impact on people who need your help.

Plus, when that happy day arrives, and you have an email list of one thousand potential clients, getting the next 1000 will become child’s play.

This blog post will break down the steps that successful business coaches take to consistently grow their list of email subscribers.

If you are a business coach that already has more than 1000 subscribers, continue to read this post, because you will discover how to grow your list without resorting to paid tactics.

More Clients, Higher Profits

If you want to realise your vision and build a truly successful coaching business, you need to build, grow and nurture your email list.

“If you are not seeing the email channel as a money-making machine, you have the wrong strategy”

– Hans Smellinckx

When I talk with business coaches about the challenges they are facing, there are two common responses:

  • “how do I get more (high-value) clients”
  • “how can I double my income (without doubling my workload)”

Many business coaches find marketing difficult, but the most successful coaches understand that email marketing is the key to attracting and retaining new clients.

Not only can email marketing accelerate the buying cycle and make your marketing a lot easier, email marketing can also help you sell more coaching services and coaching products.

Email marketing is a tried and tested way to grow and scale your coaching business.

Even better…automated email marketing will completely revolutionise how you serve your clients and grow your coaching business.

Everything Begins with “The List”

Email Automation, client acquisition and client retention all begin with an email list.

The most common list building strategy involves offering a Lead Magnet in exchange for an email address but unfortunately, marketers have been rinsing and repeating this list building tactic so much that most people have become immune to “The Lead Magnet”.

The internet has become saturated with Lead Magnets posing as valuable content, but they are nothing more than click-bait used to fish for email addresses.

We have all become immune to the 3000+ marketing and advertising messages we are exposed to – every single day and the Lead Magnet tactic has almost been rendered defunct.

Many Lead Magnets Fail to Hit The Mark

The distribution of information and expertise has been accelerated and most of us have a pretty good grasp of how opt-ins forms, funnels and email marketing works.

Most importantly, your potential clients understand how it works.

We have all become Spam filters and will do all we can to avoid having an inbox full of uninteresting, useless emails from a bunch of strangers trying to get in our wallets.

“It’s not about the number of subscribers that you have but rather ensuring that those subscribers want what you are offering.”


This quote is taken from a blog post called: “Lead Magnets: Why They Fail and How to Fix It”.

The main point of the blog post is that creating a lead magnet simply to get email list subscribers is a very bad idea.

Most lead magnets fail to attract email subscribers because the lead magnet is not designed to help the reader, it is designed to trick, coerce and dupe the reader into handing over their email address.

Many marketers concentrate on adding any kind of lead magnet to your site but this kind of lazy approach to marketing will do your coaching business more harm than good.

Design and Accessibility Are Very Important

Your website visitors and potential clients use mobile devices to check emails, social media and purchases.

This rise in mobile usage has led to marketers and designers alike to champion “mobile-first” design but we need to ensure that our content is accessible to as many people as possible, on a variety of devices.

“…it’s important when designing using a responsive web design that the desktop experience isn’t degraded, and this has led to many larger businesses using an adaptive web design where layout and content are tailored for desktop, tablet and smartphone screen dimensions.”

– Dave Chaffey

Design and accessibility are very important when creating lead magnets and opt-in forms.

Your opt-in forms and lead magnets looking great on mobile devices but not on desktops is as bad as them looking great on desktops and not on mobile devices.

This result is still the same…50% of your audience will never receive your message.

Growing an Email List is Easier Than Ever

Even though Social Media Marketing (SMM), Search Engine Optimisation (SEO) and Pay Per Click (PPC) tactics remain very popular with many marketers (and for good reason), growing an email list still remains vital for your long-term business success.

Growing an email list is easier than ever but this also means that you are competing with many more businesses for the permission to communicate with potential clients via their inboxes.

You need to allocate some of your time and resources to building and nurturing a targeted email list of people who need your help with their problems, needs and desires.

Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.

– Benjamin Murray

Quality Vs. Quantity

An important part of growing an email list is remembering that each email address represents a person who needs your help.

You need to use email marketing to inform, educate and convince email subscribers to become your clients and customers.

It is extremely counter-productive to attract and retain a list of people who not interested in working from you or buying from you.

It can be tempting to buy lists but contacting the people on paid lists is essentially spam because they never gave you permission to email them.

They will eventually look for the “unsubscribe link” and your email address and your business will be labelled as “Spam”.

Think about like this, if each email you send helps your subscribers earn a dollar, they would literally be waiting impatiently for every notification about your latest email.

But those desperate, sales-obsessed and unhelpful emails…no one wants or likes them.

Unsubscribing Is a Good Thing

I remember in the early days of my email marketing, I was pretty upset when I got an unsubscribe notification, but I came to understand that people unsubscribing from my list was a good thing.

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

– Ramsay Leimenstoll

I have realised that it is better to have a list full of people that connect with my style, tone of voice and my message.

So, when people unsubscribe from my list, they are effectively pruning my list for me.  Unsubscribing is a good thing.

It is better to have a list of 100 people who like, trust and want to do business with you rather than a list of 10,000 people who only serve to massage your ego when you talk about the size of your list.

The Money’s in The List: A Concrete Example

In his blog post: “How I Won a Two Week, $55,000 Project”, Brennan Dunn gives a behind-the-scenes look at one of his Roadmapping engagements with a Fitness Coach who used automated emails to help her build a six-figure business.

This coach had a list of 65,000 subscribers.  She wanted to scale up her business and scale down her workload.  She decided to create a course for 297€ that would sit midway in her value ladder between a 20€ eBook and a high-ticket offer.

Brennan Dunn expertly broke down how to help her audience, customers and clients whilst growing her business to six-figures.

“…If we can get 5% of your current list (65K) to spend $20, we’re looking at $65,000 in revenue. And then if we get 10% of the initial eBook customers to buy your new course, that’s another $96,525…and then we’re then massively ROI positive. And from then on out, we’ll have automation in place selling the eBook / upselling the course to new subscribers…”

This example monetisation strategy is at the heart of email list marketing.

But, before we get to this revenue-generation stage, we need to focus on getting your website visitors to sign up to your list, consistently grow your list, nurture it and (of course) prune it.

Then, and only then, can we put strategies in place to monetise your list.

Email marketing automation will accelerate this process, but you need a solid marketing system in place first.

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Step 1: How to Connect with Your Potential Clients

Define Your Ultimate Solution

Start by defining the benefits and results that your Ultimate Solution provides to your clients.

Your Ultimate Solution sits at the top of your Value Ladder.  Think of it as the service you would provide if your client had an unlimited budget and insisted on your help.

If we don’t know the Ultimate Solution that we are leading your clients towards, it will be very difficult to build and grow a lucrative business coaching email list.

At this step in the process, we are concentrating on outlining the results and benefits that your clients will receive if they decide to become one of your email list subscribers.

We are going to start at the end of your Value Ladder (your ultimate solution) and working our way back to the beginning of your Value Ladder (your free content), exploring and defining the value stages that people will pass through when they decide to work with you.

As a business coach, who helps business owners build profitable businesses, the benefits that your clients experience are Financial, Spiritual, Emotional and Physical.

These are examples of the deeper benefits that your clients get from an Ultimate Solution:

  • They increase their financial security (Financial)
  • Their work has a transformational effect on other (Spiritual)
  • They feel a sense of pride in their work (Emotional)
  • They are healthier due to a reduction in stress (Physical)

Your Ultimate Solution will probably require an investment of hundreds or thousands and expecting someone you have just met to commit to that kind of engagement is a big ask.

So, we will use free content to get them on the first rung of your Value Ladder.  This free content will also get them results, prove your expertise and build their trust.

This is what I like to call “Value-First Profit Generation” (for you and your clients).

To create this free content, we will need to “put our heads together” and think of the different words and phrases that will help us connect with your potential clients.

We agree that your services and products will help them solve their needs and desires, but we still need to use certain messaging to persuade them that you are the best option for them.

The most effective way to do this is to demonstrate your expertise and understanding of their:

  • Needs: problems they have that they don’t want
  • Desires: things they want that they don’t have

This free content will get them concrete results that improve their business and their lives before they spend a penny on your services or products.

If this valuable free content is offered in exchange for an email address, you will easily grow your email list and, considering the value that got them on your list, convincing them to upgrade to paid services or products becomes a lot easier.

Let’s begin working on the results and benefits of your offering by concentrating on the Problems, Desires and Hot Buttons of your Target Market.

Download this free workbook (no opt-in required) to begin defining the wording that will help you get people to sign-up to your email list.

You don’t have to use the workbook, you just as easily divvy up a piece of A4 paper into four sections and write Problems, Results and Hot Buttons and Target Market and the top of each section.


Let’s start by writing down the problems that your potential clients and existing clients have that they don’t want.

What are the things that are stressing them out?  What will happen if they don’t get these problems sorted?  What are the challenges that they face on a daily, weekly and monthly basis?

Compile a comprehensive list of their problems that affect their finances, emotions, and their physical and spiritual health.

Highlight (e.g. with an asterix) all the problems that you can solve.


Take the list of problems that you listed and begin to list the results that you provide.

If needs be, you can list the results that you have got for previous or existing clients.

If you don’t have an example of previous results, then concentrate on explaining the results that someone would get if they worked with you.

Do not concentrate on the “technical details” of your offering, describe the deeper benefits that they will experience.

What is the transformation they will go through?  What will the future version of their business (and their life) look like?

What do they want to achieve?  What is their “OMG” dream outcome of working with you?

What is life like for them now – without your help?  What will their life be like after they have received your help?

Hot Buttons

“A problem, need, urgent desire or source of pain that stirs enough emotion in the prospect to motivate the prospect to want to take immediate action to solve the issue.”

– Sean McPheat

People in need of business coaching services and products have problems and desires that compel them to go in search of a solution.

It is critical that you see your business through their eyes and try and understand how you can align their needs and desires with your services and products.

Many of your potential clients have urgent problems and desires that need to be attended to immediately.

These are their hot buttons.

Write a list of these urgent problems and desires?

Then, write about the unhelpful and ineffective solutions you hear or read hear about related to these problems and desires?

What are the things that are offered in your market that you flat out know do not work?  What do your potential clients think or feel about the solutions on offer in your industry? What are their objections and fears related to these solutions?

What are the usual challenges that people encounter when they try to solve these hot button issues?  Desperation can sometimes lead us to make incorrect choices.

What are the types of challenges that your existing, previous and potential clients encounter when trying to solve their hot button issues?

List out the pain points and problems that your audience will have if they try to solve this problem themselves.

Target Market

Identify a specific target market that you are passionate about serving.

It is very tempting to market to anyone and everyone who you think needs your services. The normal assumption is that the more general you are about who you work with, the more clients you will eventually attract.

But the opposite is true.

Here are the three main reasons why you should choose a target market:

  1. You’ll Know Exactly Where to Find Them
  2. You’ll Identify Their Communication Networks
  3. They’ll Know That You Are Committed to Serving Them

This last reason is super important: remember marketing is a responsibility for getting your business in front of those people you are meant to work with – the people who are already looking for your services.

What is the profile of these people?  How would you define their demographics?  What is their age range?

Are they mostly women or men…or both?  What about their income level?  Can they afford your services?  Where do they live? What about their level of education…does it even matter?  Do they own a home?  Are they married, single…divorced?

Ok, that brings us to the end of the first section.

Remember, you can always download our free workbook (no opt-in required) to begin detailing the Problems, Results and Hot Buttons of the Target Market that will sign-up to your business coaching email list.

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Step 2: How to Create Valuable Lead Magnets

Demonstrate your value and expertise

We have a solid idea of who we want to work with, we understand their urgent problems and desires and we can explain the deep-rooted benefits of our services and products.

We want to attract these people to us and then convince them to take the first step on their buyer’s journey to becoming one of our cherished clients.

The homepage of your website of might be enough to convince them but it will be better for both you and them if you can keep in contact after they leave your website.

You are going to need their email address and they need immediate help – not a sales pitch or a free consultation call.

Not only is spending time on a call with you a big commitment, they have no proof that you are different from the other business coaches that have failed or let them down.

So, let’s prove your value and expertise by packaging a little of it into a Lead Magnet or HVG (High Value Gift) that you can offer in exchange for their email address and their permission to continue marketing to them.

Download and use this free workbook (no opt-in required) to outline the 5 most valuable lead magnets that you can think of.

Bear in mind that we will utilise your existing content to create these “high value gifts”.  I know you have tons of content.  Let’s put that content to good use in the best way possible!

The types of Lead Magnet we will be creating are a video guide or mini video course, a cheat sheet, a checklist, a resource list and a worksheet.

The Video Guide or Mini Video Course

We will create a 15-minute video answering some of the most common questions people have about your services or the problems and desires they have.

Think about when you have a consultation call, there are questions that always seem to come up – call them Frequently Asked Questions.  Make a FAQ video.

You could also go through a series of questions that you always seem to cover when you begin working with a new client.

You could also record a series of videos covering a list of things that your client needs to know or understand to get the best out of working with you.

And, don’t worry about hiring a TV crew to shoot your video.

Setting your smartphone on a tripod or using your computer’s webcam will be just fine.

Cheat sheet

“…a “cheat sheet” is any short (one or two page) reference to terms, commands, or symbols where the user is expected to understand the use of such terms but not necessarily to have memorized all of them…”

– Wikipedia

You can use cheat sheets to provide your existing and potential clients with tips and advice.

For example check out this cheat sheet from Small Business For Dummies.

Here is another example; a financial planning cheat sheet.

You could easily put together a cheat sheet listing information about the first stages a client goes through when working with you.  The cheat sheet could contain explanations of terms you use and important things that they need to remember.


Checklists make great lead magnets.  Imagine that you have taught someone a new business growth strategy that has numerous steps.

You could create a checklist that helps your client ensure that they have covered all the steps required to execut the strategy.

The list can be made into a PDF that can be printed out of filled in on a computer.

Resource list

Compile a list of important business blogs, business books, productivity tools or TED Talks…

Make a list of 20 resources and include a short paragraph explaining why it is an important resource.  It is perfectly okay (and recommended) that you include any of your own resources in the list.

You can make a list per format, for example, Top 20 Business Blogs or you could do a comprehensive mixed format list and call it “Top 20 Business Resources for Improving Team Management”.

For an extra valuable lead magnet, create a video that goes through the list, visiting the resources on the internet.

This will create a very engaging and educational lead magnet.


Workbooks are a great way to add value and provide engaging content.  Workbooks can be used as content upgrades like in this post.

There are 7 workbooks available to download that are designed to help you take action because…

“…information without implementation is worthless…”

Kase Dean

Workbooks can also be used to accompany an email course or you can use them to make an webinar more interactive.

And, as a business coach, you can use workbooks with your potential clients as a way to educate them and get them to prepare the information that you need to work with them e.g. a business vision workbook or ideal client workbook.

Workbooks make perfect lead magnets as long as they solve a problem.  Done correctly, they are a great way to provide tremendous value and help your existing and potential clients achieve real clarity.

Lead Magnets: The First Step on Your Value Ladder

Download and use this workbook (no opt-in required) to outline the 5 most valuable lead magnets that you can think of and offer something truly valuable in exchange for your website visitors’ email addresses.

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Step 3: Create a Compelling Description for Your Lead Magnet

Explaining the problems benefits and results

You’ve set up your lead magnet.  It is on your website, the opt-in form works, you’ve tested everything and yet after a week…it hasn’t been downloaded once.

After two weeks, still nothing.  No opt-ins.  No downloads.  You can see from your website stats that people are visiting the page but it’s like the lead magnet is invisible to them.

Maybe it is…

Assuming that the lead magnet is top notch value and that the people being sent to (or being attracted to) the page with the lead magnet are the right audience…

It is possible that they can’t see the value in the Lead Magnet before they take the time to opt-in and download it.

Your Lead magnet may be free but it still needs to be presented like a valuable paid product, service or resource.

You have a responsibility to help your website visitors clearly understand what they will get from your Lead Magnet.

You still need to do your part to instill trust in your expertise and your services.

You need to explicitly explain what how your Lead Magnet will help them…and then deliver on that promise.

Before you go any further, go ahead and download this workbookHow to Create a Compelling Description for Your Lead Magnet

There are 6 pieces of information required in order to create a compelling lead magnet description that will connect with your audience:

  1. The type of lead magnet we are offering (e.g. a video, a workbook, a checklist etc.)
  2. The biggest result they will get from using the lead magnet
  3. The biggest benefit they will get from using the lead magnet
  4. The major ‘Aha’ moment that the lead magnet will give them
  5. The target market for the Lead Magnet
  6. The main hot button(s) of the target market

Each of your lead magnets needs to solve a problem for your audience (your existing and potential clients).

Focus on describing and explaining the results and benefits that your readers will get from your using your lead magnet.

For example, if your lead magnet was designed to help Medical Spas:

  • Result: selling more repeat Coolsculpting sessions
  • Benefit: removal of the stress related to “feast or famine” revenue

Once, you have compiled all the details about the benefits, results and problems that are related to your lead magnet, you are ready to create your lead magnet description.

Use our free fill-in-the-blanks workbook (no opt-in required) to create your compelling lead magnet description.

You will end up with a compelling description that will explain exactly why they need it.

For example,

Download our mini video course for Med Spa Directors who want to sell more Coolscuplting sessions without spending a fortune on marketing or advertising

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Step 4: How and Why to Use Content Silos

What is a Content Silo?

“A silo in IT is an isolated point in a system where data is kept and segregated from other parts of the architecture.”


Normally, the word “Silo” has a negative connotation in the world of Information Technology because systems (and people) work better when there is a free-flow of data.

But in the context of content silos, keeping certain related content connected and grouped together improves the user experience and does a world of good for the search engines.

Content Silos are Good for Search Engines

Content siloing helps search engines understand the layout of the content on your website.  A clear information architecture can also improve your domain authority, which has direct impact on your website’s ranking in search results.  This happens because content siloing helps Google understand the depth of your knowledge on a particular topic.

Content Silos Help the Buyer’s Journey

Because content silos ultimately mean organizing your content around topics and related topics (sub-topics), your content can be used to encourage your prospective clients people to move from one stage of the silo to the next – from one stage of the buyer’s journey to the next.

We need to silo your content so that your topics, blog posts and lead magnets are all aligned with your prospects needs at different stages in the buyer’s journey.

Here is a free workbook (no opt-in required) that will help you plan out your content silos from entry level content like a blog post through to your premium content (your lead magnet).

Brainstorm Three Topics

Write down the three topics that your existing or potential clients want to know about.

What do they want help with? What results do they need?

Use the work from the previous modules to help you compile a list of things that your clients and audience need help with or want to understand.

You’re looking for topics that are a nice middle ground between general information and specific, niche information.

You don’t want topics that are too specific or too broad.

Step-by-Step Guides

Take a look at your three topics, how could you turn them into a step-by-step guide or mini training courses?  What are some the more complex techniques or concepts that your clients and audience need to understand?

Your existing and prospective clients will appreciate you “taking the time to take them by the hand” and guiding them through understanding a topic that seems too complicated or complex if they tackle it by themselves.

Frequently Asked Questions

What are the common questions on the topic?

Make a list of all the frequently asked questions that you get about your services and industry.  These could be questions from existing clients, people you bump into at networking events, even from friends or families.

Being able to comprehensively answer a question about the work you do in an informative and engaging way can result in a great lead magnet, for example a resource list, video training or a blog post.

Download our free workbook (no opt-in required) and begin planning your Content Silos.

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Step 5: Lead Magnet Creation Checklist

Hitting The Value Sweet Spot

When we first start out creating lead magnets for our own business (FunnelPress), we knew we needed to provide value but we equated value with lots of value.

We took the “book” in ebook literally and created 20 page PDFs.  We were convinced that this was what our target market needed.  We were sure that this was giving value.

But not only does it take a long time to craft a 20 page ebook.  It was not at all an effective way to prove our usefulness to our target market.

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

In fact, the vast majority of our initial ebooks weren’t actionable.  They were pure information.  It was like the difference between hands-on training and a theoretical lecture.

The amount of value that were producing was difficult to consume and therefore it wasn’t useful.

At the same time, you don’t want to produce a lead magnet that is so light on information that it feels like a solitary piece of a gigantic puzzle.  Once again, this isn’t very useful at all.

Use our free Lead Magnet Creation Checklist (no opt-in required) to evaluate your lead magnet and to ensure that you hit The Value Sweet Spot

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Step 6: The Conversion-Focused Thank You Page

Saying Thank You with Style and Purpose

he Thank You page is the page that is seen after opting in for a Lead Magnet.  Usually it is used to say, “Thank You for your email address, here’s the lead magnet you wanted”.

On the surface, this seems like a logical thing to happen but utilising a Thank You page like this is a series of missed opportunities.

A Missed Opportunity to Keep Your List Clean

Using the classic Thank You page method can lead to an email list that contains fake email addresses that are of absolutely no use to your business.

A Missed Opportunity to Provide Even More Value

Once someone opt-ins for a lead magnet.  They are excited to receive it, to get started using it and get on the path to solving an urgent need or desire.  The Thank Page is a perfect opportunity to say “Surprise! Here’s even more value for you”.

This could be a video walk-through of the lead magnet with more related tips and advice.  Even better, the Thank You page could be used to present your new subscriber with a low cost up-sell.  You could offer them a “splinter product”.

“…with a product splinter, all we’re doing is tearing off a little piece of value from the core offer and giving it to the client at a price that’s much more affordable.”

– Matt Ackerson, Autogrow

A Missed Opportunity to Remove Opt-in Remorse

Ok, Opt-in Remorse isn’t an official term or anything but I hope you understand what I am getting at.

With all those unscrupulous marketers, out there hell-bent on growing an email list, there is always a risk that handing over your email address could result in not receiving a lead magnet but instead receiving tons of spam.

The Thank You page can be used:  inform them about how long it will be until they receive their lead magnet, thank them (of course), teach them and explain the great things that are going to happen now that you are connected with them.

Remember, be their guide on their buyer’s journey.

Download our free Thank You Page Layout (no opt-in required). It gives an overview of everything you need to include on your thank you pages to reduce email spam, increase conversions, provide amazing value and a great client experience.

There are 3 important things that we need to do once we receive new subscriber:

Reassure real subscribers and weed out fake subscribers

When your website visitors opt-in for one of your lead magnet, there is a risk that they will feel a pang of “Opt-in Remorse” and they will need to be reassured that giving you their trust was the right thing to do.

Nobody wants spam in their inbox and they definitely don’t want to end up with a useless lead magnet that does nothing to improve their situation.

Because we use your Thank You Page up to weed out fake email subscriptions, your “real subscribers” won’t have immediate access to their lead magnet.  So, we need to tell them to check their email inbox to access their download.

Plus, this will also encourage “fake subscribers” to use a real email address, if they really want the lead magnet.

Guide them through the next steps

We’ve explained that the content is on the way.  We can also tell them how to ensure that our subsequent emails get added to their “safe senders list”.

“Typically, a user has to manually add the sender or the sender’s address to a list of “approved” or “safe senders” within his or her email client for an address to be whitelisted, which is a different process in various email clients.

– Wikipedia

We will also give them some brief details about the related content that we will be sending them in the near future and give them an idea of the frequency of our emails.

We will reassure them that we will only be sending them useful and valuable content to help them grow their business.

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Offer them quicker results

The Thank You page is also used to offer your new subscriber even more value and quicker results, for a small investment.

They have already entrusted us with their email address and they have shown that they are actively seeking a solution to their problem.  They are psychologically more open to suggestions and recommendations.

So, we use the Thank You page to up-sell them to a related “Splinter Product”.

“…with a product splinter, all we’re doing is tearing off a little piece of value from the core offer and giving it to the client at a price that’s much more affordable.”

– Matt Ackerson, Autogrow

We don’t just add an image of the product, a bit of text and a buy button.

We will use a video to show (and not tell) them how the Splinter Product will get them quicker results than the lead magnet alone.

We will include an attention-grabbing Call To Action (CTA) button and we will complete the Thank Page with some social proof in the form of testimonials or comments from existing clients or subscribers.

Using Thank Pages in this way is a great start to implementing a basic yet powerful automated marketing funnel into your website that will help you grow your business coaching business.

Don’t forget to download our free Thank You Page Layout (no opt-in required).  It will help you to convert subscribers into buyers quicker than you thought possible – and you will be doing it with style and purpose.

How Successful Coaches Attract 1000 Potential Clients FunnelPress Marketing

Step 7: Test, Test, Test and Test Some More

Leaving nothing to chance

The final step before launching this basic marketing funnel is to test it, test it and test it some more.

Go through the steps as if you were a website visitor and check that everything works as planned.

Are emails getting received?

Are subscribers ending up on your email list?

Does the lead magnet download link work properly?

Is your lead magnet description and Thank page copy compelling?

Even simple processes can seriously go wrong if you’re not stringent with your testing.

So, test everything and ensure that you marketing funnel is ready to begin collecting email list subscribers.

With your new marketing system launched you will be well on your way to building a list of 1000 potential clients.

The next step will be to supercharge these results by implementing Email Marketing Automation and efficiently transform your subscribers into clients and buyers.

Wrapping up

If you’re serious about growing your email subscriber list for your business coaching services, you need to follow every step in this post.

We’ve covered the step-by-step formula you need to follow if you want to grow an email list of 1000+ subscribers (potential clients).

FunnelPress has designed this free automated marketing system planning checklist (no opt-in required) to help you follow these steps correctly.

Business coaches who succeed in growing their email list, do so because they provide value at every single stage of their value ladder.

Everything that they produce is designed to help their business coaching clients. No matter is the value comes free or requires an investment – the end result is growth for the business coach and their clients.

The List Growth Strategy that we have laid out is used by successful businesses all over the world who want to increase their impact.

Many business coaches search for workarounds and short cuts because of how complicated and time consuming this process seems to be but the bottom line is, if you want your coaching business to grow, you have to invest time and resources to grow your email list.

If you need any help at all with this process, then get in contact and we will happily help you implement this system and transform your business growth.


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Kase Dean

Kase Dean

I help businesses use Marketing Funnels to improve their reach, build their brand, bridge offline and online, inform and educate their clients and audience, increase their sales and ultimately increase their impact in the world.

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