In this post I am going to discuss how we use a Launch Funnel to repeatedly sell your services and products, while building massive amounts of attention and excitement about your business.
Your prospects want to feel confident that our money has been well-spent.
We all prefer to avoid buyer’s remorse and make an informed decision.
We want to get the best deal. NOT just the regarding price, but the best in terms of overall value for money.
If you fail to provide value first by helping your audience and communicate with their audience (about their problems and needs) are destined to fail.
Your website must be aligned to the needs of your prospective customers as they move through their buyer’s journey:
- Awareness: Your potential clients are just learning about your brand and products
- Consideration: people know about your business and are trying to decide whether they want to purchase from you or a competitor.
- Conversion: you get a potential client to take an action e.g. a purchase
A standard, static info packed website will take care of one or two of those stages, but a dynamic marketing funnel will meet the needs of all three of these stages.
Repeatedly Sell Your Services and Products, While Building Massive Amounts of Attention and Excitement About Your Business
For most businesses, the ability to repeatedly sell services and products online, to a large audience and build massive amounts of excitement about a particular service or product launch is highly valued.
You can use this marketing funnel to increase and sustain audience anticipation and make repeat sales.
This marketing funnel is a series of 3 or 4 videos that continue to provide increased amount of value of a predefined amount of time.
The sign-up page, initial first video training, builds trust and excitement with your audience.
As the next few pages and videos are locked, the your viewers become more and more excited to hear more about the paid service or product.
In the final video, which sells your service or product, you convert leads into sales and then deliver your product or service to them.
Launch funnels can also be evergreen and provide the same content for new users or they can be used to promote a one-off live event.
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