How to Get Rid of Your Coaching Business Growth Problem
If You Ignore Your Coaching Business Growth Problem, It Just Gets Worse
Most coaches who are having an extremely difficult time getting noticed by the right kind of customers for their business, face low or no revenue and end up trying every business building tactic that comes along.
It’s time consuming and frustrating and this leads to even more problems with revenue generation.
Instagram, LinkedIn, Facebook, WordPress…so many digital marketing options and so much confusion about how to turn their dreams of success into a consistent reality.And for most coaches, none of this stuff works because:
- They don’t really understand their prospective clients
- They don’t really know what these prospective clients want
- They don’t know how to articulate how their coaching services meet their clients need…in a way that motivates people to invest in their expertise
- Most coaches are not marketers and don’t really want to be
- And most coaches have trouble finding a competent and affordable partner to set this all up for them in a way that effectively communicates their value and attract the right types of clients
But what happens if you just do nothing? If you just keep doing what you’ve been doing?
Well, nothing… You stagnate or at the very, very worst…you go broke, and when friends and family ask how business is going, you mutter something about the most recent client you signed up…trying your best to make it sound like your business is booming.
How I Can Solve Your Marketing Problem
There are four main ways that I will help you:
1. Stop You Relying on Hope and Pray Marketing
When you leave client attraction, conversions and sales up to chance, you are hoping and praying for results. Even if your website has updated blog content and new pages added to it all the time, you’re still relying on someone to contact you.
I will help you completely remove the need to hope and pray for results, by helping you take control of your client’s journey from “never heard of you before” through to happy client.
2. Help You Focus ALL of Your Marketing on Your Client Needs
Most coaches still believe it is easy for people on the outside of their business to easily understand what they do, the great coaching services that they provide.
They have the tools to help.
They are ready and willing to help.
But the problem is that less than 1% of people who come across your marketing (e.g. your website or your elevator pitch) are looking to make a purchase.
99% of people that come across your marketing are looking for information about the problem they are experiencing, the alone way they will choose you is AFTER they have experienced your value for themselves BEFORE they spend any money.
I will help you find these people who are experiencing the problems you help solve and then position useful, helpful solutions in front of those customers and prove that your business has the value they so desperately need.
I will help you put in place marketing that aligns with each stage of your prospective clients’ journey, putting in front of them the useful helpful content that will help them convert into one of your cherished clients.
3. Make Your Life Easier
The core of my work is making coaches lives easier.
Most coaches’ marketing relies on passively waiting for their potential clients to make some kind of decision.I will make your life and your clients’ lives a lot easier.
I will help you ensure that anyone who is new and doesn’t know your coaching business has valuable helpful content placed in front of them first, for free. Things like lead magnets, lightbulb moments and webinars for example.
I will help you know when someone has expressed an interest in a particular service and then let them know that them know that you can help them with a particular product or service.
With the use of an optimized Client Relationship Management (CRM) system, you will be able to know everything you can about your website visitors and the previous interactions of your existing and prospective clients. This can all be managed for you, allowing you to concentrate on serving your clients.
4. Attain Faster and More Automated Results
Finally, I will help you attain faster and more automated results.
This means that new prospective clients and email leads are signed up on automation.
The lead magnet and content is delivered to them on automation.
I will measure how often your audience open and respond to your emails and communications, analyse this data and report back to you.
I will measure how likely your prospective clients are to be interested in a particular service type or topic and then send them the engaging, educational information about your existing and/or for new products and services.
I will essentially help you take control of the entire journey of “someone that doesn’t know you exist”, who visits via paid social, organic search, direct referrals or any other method, and convert them into a lead and client completely on automation.
Very quickly as well, the results that I will help you experience can be accelerated.
For example, if we drive targeted and interested people to a lightbulb moment and squeeze page in order to collect their email addresses and then we can redirect them to a thank you page with an up-sell service or product (commonly known as a splinter product or tripwire) and generate revenue faster than you previously thought possible.
It Worked for These People, And It Will Work for You
Here’s what great digital marketing strategy did for me…stabilised my revenue and allowed me to enjoy consistent recurring revenue… let me work with dream clients… and helped me build a business that gives me the life of my dreams…and it’s not just me.
Here’s what my Free, no-obligation More Clients, More Profits Strategy Session has done for others…
“Kase helped me assess the current state of my business. We looked at what is and isn’t working. He reviewed my website and asked questions about my business strategy, goals and expected results of the business. Kase then provided me with intricate, well-thought framework for finding solutions to bring success to my business.”
– Cedric Streeter
“Kase comes across as a truly positive force – he helped me with valuable insight into my business strategy, enabling me to see future possibilities for my business a lot clearer. Kase is knowledgeable and friendly, and I would definitely recommend his services!”
– Tyler Casey
“Kase did a great job of educating and Informing me about how to establish my own business. He was able to highlight my strengths and provide very useful information about planning my business objectives.”
– Susan Araromi
“I needed help to design and implement a marketing strategy for my new business. Kase helped me define the workflow, resources and outcomes. Kase is a coach who takes the time to learn about your business and work with you to design successful and profitable strategies.”
– Kenn Wanaku
Finally, It’s Your Turn
If you are experiencing problems putting in place an effective and lucrative marketing strategy for your coaching business, then I’d like to invite you to take advantage of a special, “Digital Marketing Gameplan Session”.
Together we will ensure that you:
- Drastically cut down the amount of time you spend finding your dream clients, so that you can spend more time doing what you love – delivering amazing results to them.
- Uncover hidden challenges that may be sabotaging the growth of your coaching business and keeping you working too many hours. By having the right structure and systems in place, you can save yourself hours each day whilst increasing the results your clients get.
- Structure the right type of digital marketing system you will need to attract your dream clients. There are 5 different types of marketing systems I use and the foundation of attracting clients with digital marketing is to select the right system based on your unique circumstances.
- Leave this session renewed, re-energised, and inspired to turn your business into a highly profitable, revenue-generating machine with a marketing system that practically runs itself.
It’s Decision Time
You have a choice to make: Do what you’ve been doing (or worse, do nothing at all).
You know where that will lead.
Is that really where you want to go? I suggest that you take a new action, and get a new result.
Finally get a digital marketing and coaching business development strategy – the kind that will make you wealthy – on autopilot. Which do you really want for yourself?
Here’s what to do now…Apply for a Free, no-obligation More Clients, More Profits Strategy Session and we’ll have a personal conversation and determine if my services are a good fit for you and your business.
Here’s to your success!
Strategic Marketing Coach