When it comes to marketing your coaching business, it is easy to believe that digital marketing is a lifeline.
After all, the internet offers you lots of free ways to advertise and market your business.
However, the internet has also expanded your competition massively. Instead of competing with the marketplace in your local vicinity, your coaching business now competes in a global market.
It can feel daunting to know your business is now competing with thousands of similar organisations across the world.
Especially when you Google your service offering and see a return of countless pages of search results.
However, just because there is a lot of competition doesn’t mean you have to give up. The secret is to outshine your competitors. Not sure how? Here are our six top tips to outshine the competition when you are marketing your coaching business.
Six Expert Tips For Marketing Your Coaching Business
1. Be “The” Solution
Marketing your coaching business is easy when you consider your goal. As a business, you need to shift away from thinking about what you sell, but why you sell it.
You need to market your product or service as a solution that people need. When people search for a product or service, they are looking for an answer. Make sure your business provides a solution and makes you stand out from the pack.
Instead of saying how great your product or service is, change the angle to explain why it is good for the client. When you approach your marketing strategy from a solution-driven perspective, it becomes easier to outshine your competition.
2. Be Unforgettable
In a sea of competition, you need to stand out. Uniqueness is critical. It is also essential to ensure your voice, graphics and style all align to be a brand that shines. Your marketing is more than a logo; it comprises all of the branding material you produce that makes your brand unforgettable.
When marketing your coaching business, staying on brand and adhering to your brand style is essential for becoming instantly recognisable and unforgettable. Stay consistent and memorable, so that your audience builds up a relationship and has a clear image of your brand in their mind.
3. Be Unique
When marketing marketing your coaching business against large corporations there needs to be something that sets you apart and makes customers choose you over everyone else. This will be your unique selling point. When you have a large number of competitors, customers will need to know what distinguishes you and makes you the better choice.
When considering how to market, focus on what makes your business unique and is the selling point for customers. Remember that each unique selling point will attract a different audience.
Your proposition doesn’t have to be universally loved. However, it will go along way in identifying the audience you want, and that notices you. Being unique will ensure you are standing apart from your competitors and offering something noteworthy.
4. Be Trustworthy
It is all well and good promising customers that your product or service is fantastic and a must-buy, but how can customers trust that you will deliver on promises? You need to be able to substantiate your claims and back up your promises to build trust and credibility. One of the best ways to show customers your commitment to the product or service is through guarantees and warranties.
By promising a result, you can eliminate customer concerns of parting with their cash. One of the best ways to do this is to monitor the market and see what promises other businesses offer their customers. If someone offers a five-year warranty, go further and provide a seven-year warranty. If none of your competitors seems to give a guarantee, then make it a critical focus of your marketing campaign.
Always make sure your customers have a reason to do business with you than your competitors and always give customers a fantastic reason to part with their cash by seeing your product or service as an investment.
5. Be an Expert
Your customers need to know that your business is a leader in the industry. The only way this will come across is if you are passionate and knowledgeable about your products, service and industry. Showing your expertise builds trust and also enables rapport with every transaction. It is your expertise that not only persuades customers to buy, but also to purchase add-ons, upsells and ultimately, keep returning.
Becoming an authority can help to build trust. With customers feeling safe in our knowledge, they will start to become brand ambassadors and recommending you to others. Unfortunately, there is no quick-win when it comes to becoming an expert in your field. Expertise is an ongoing process.
There are several ways that you can showcase your expertise such as;
- Using your content marketing to give customers an insight
- Learn about other topics and how they can relate to your industry
- Offer your opinion as an expert for publications
- Read up on industry news and perhaps share a newsletter to show you stay at the forefront
- Understand your customer requirements to create a focus.
Remember, you don’t need to sell a product to recommend it. The fact you are willing to advise without it leading to a sale can often help to build more trust and respect for your brand.
6. Be You
While these tips will help you to stand out and outshine your competition when you are marketing your coaching business, they are not for everyone. If you think you have a great marketing idea that will really help you to stand out; go for it. You can take a chance with marketing, and you can be bold. If you see something that your competitors are not doing, then don’t be afraid to do it yourself.
That said, there may be a very good reason why no one else is doing what you are doing. Be willing to take risks, but make sure to consider the outcomes fully. If your marketing strategy fails and devalues your service or product, it could severely compromise your business.
With marketing, you need to think fast and be dynamic, but you also need to consider the risks and benefits of every campaign to secure success.
Ultimately, when marketing your coaching business, it needs to be successful and impactful. So, don’t be afraid to take a calculated chance that truly shows your brand and personality.