lead generation

What Is a Lead Magnet and Does Your Business Need One?

What Is a Lead Magnet and Does Your Business Need One?

The easiest way to define lead magnet is to break it down. A lead is a prospective customer. It is the potential client for your business. At the state of being a lead, they may be someone who might buy from you. However, that’s not enough; you want to convert this lead so that they will definitely buy from you.

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