Earlier today, after I had read a message from a new LinkedIn connection. I decided to check out her LinkedIn profile.
For the first time in a very long time, I was engaged and impressed by the profile description text.
I had that feeling inside: “this is someone I need to get to know”.
So, I clicked on the Contact Info button and found her website, clicked on the link and waited for the page to load.
It wasn’t long but after a few seconds of scrolling and clicking around her site, I was left disappointed.
There was hardly any information that helped me learn more about her, her work or the people she helps.
There was no information I could download i.e. she had nothing in place that allowed her to know that I was more than a passing member of web traffic.
I decided to do some quick research using the keywords “website coaching clients” and came across a great post by a guy called Tim Brownson.
The post was entitled “10 Reasons Most Life Coaches Websites Fail”.
These are the 10 reasons coaches websites fail according to Tim (BTW…Mr Brownson is spot on! Apart from point 7. Meh!):
1. Having An Ugly Website
2. Having A Do It Yourself Or Free…Coaches Website
3. Having No Real Call To Action
4. Having No ‘What’s In it For Me’? (WIFM)
5. Having No Picture Of You
6. Not Understanding SEO
7. Outsourcing SEO Overseas
8. Having Irrelevant Content Not Related To…Coaching
9. Not Understanding Social Proof
10. Trying To Be All Things To All Men (and Women)
How many of these are you getting right?
How many are you getting wrong?
How We Build and Grow Successful Coaches Websites
These are the areas we concentrate on to help your site look nicer, rank better and start converting more visitors into customers and clients.
User experience and design is a strategic process of enhancing a website by improving the visual elements, usability, accessibility, and interactions to ensure the site is user friendly and intuitive to use.
Conversion rate optimizsation (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.
SEO / Online Visibility
SEO gives you an edge over your competition by bringing more prospects and customers straight to your website from searches they make on search engines like Google.
Performance & Security
Securing your website builds trust. Slow loading pages are a killer! Make your pages faster. Increasing your page time can improve your visitor experience and increase your conversion rates.
WordPress Websites Only: Technical WP Assessment
WordPress is a powerful and feature rich platform. If not configured properly and updated frequently you are risking your website security, performance, stability, and functionality.
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